In the world of agriculture, finding the ideal buyer for your products can be a game-changer for your business. Whether you’re a potato farmer in Cyprus or Canada, understanding your target market is crucial. To shed light on this, we’ve conducted an extensive survey to identify the characteristics of the perfect potato buyer. This information will help you tailor your offerings and connect with buyers who align with your goals and capabilities.

Survey Questions and Insights:

  1. Preferred Potato Sales Volume:
    • Cyprus: Bulk contracts for significant quantities (hundreds of tons per month)
    • Canada: Bulk contracts for significant quantities (hundreds of tons per month)
    Both Cyprus and Canada share the preference for bulk contracts, indicating a focus on large-scale potato production.
  2. Types of Potatoes Grown:
    • Cyprus: Varieties for fresh consumption
    • Canada: Varieties for processing (chips, french fries, etc.)
    Cyprus specializes in potatoes for fresh consumption, while Canada focuses on processing varieties, emphasizing their potential in the snack industry.
  3. Form of Potato Provided:
    • Cyprus: Raw
    • Canada: Raw
    Both countries offer raw potatoes, ideal for various processing methods.
  4. Farm Location and Distances to Buyers:
    • Cyprus: We deliver nationwide
    • Canada: We deliver nationwide
    Both countries ensure nationwide coverage, reducing transportation costs and enhancing accessibility.
  5. Storage and Transportation Conditions:
    • Cyprus: Chilled containers for transportation
    • Canada: Refrigerated facilities and specialized equipment
    Cyprus and Canada prioritize temperature-controlled storage and transportation, ensuring potato quality during transit.
  6. Long-term Contracts with Potato Processors:
    • Cyprus: Considering both short-term and long-term contracts
    • Canada: Willing to engage in long-term partnerships
    Both countries are open to long-term contracts, providing stability to both farmers and processors.
  7. Certifications and Quality Standards:
    • Cyprus: Food safety certification
    • Canada: Food safety certification
    Both prioritize food safety, meeting the expectations of modern consumers.
  8. Specific Requirements for Buyers:
    • Cyprus: Payment terms
    • Canada: Payment terms
    Both countries highlight the importance of flexible payment arrangements.
  9. Preferences Regarding Potato Processing Types:
    • Cyprus: Potato chip production
    • Canada: Potato chip production
    Both are aligned in their preference for potato chip production, signaling a shared market interest.
  10. Accommodating Special Requests or Needs for Processors:
    • Cyprus: Developing custom potato varieties on request
    • Canada: Developing custom potato varieties on request
    Both are willing to cater to custom requests, indicating adaptability.

The survey results reveal that the ideal potato buyer for Cyprus and Canada shares many similarities, such as a focus on bulk contracts, food safety certification, and a willingness to engage in long-term partnerships. However, they also have unique characteristics, with Cyprus emphasizing fresh consumption varieties and Canada specializing in processing potatoes. By understanding these preferences, potato farmers can better target their marketing efforts and establish mutually beneficial relationships with buyers.

If you are a potato farmer or a potato processor interested in participating in our comprehensive survey, please reach out to us. Your insights will contribute to a better understanding of the ideal potato buyer worldwide, benefiting both farmers and buyers in the industry. Together, we can cultivate success in the potato market.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers
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