Collaboration with Frito-Lay Yields Promising Results for PUNCHY Variety Planted in March

In the fertile lands of the Southwest of France, specifically in the Landes region, GERMICOPA’s potato variety, PUNCHY, has demonstrated remarkable growth and success. This achievement is a result of the strategic planting conducted at the end of March, in collaboration with the teams from Frito-Lay (a PepsiCo Group company) and the diligent efforts of Edouard Moquet.

The PUNCHY variety, known for its robust characteristics and adaptability, has thrived in the Landes region, showcasing its potential to become a staple in high-quality potato production. The collaboration between GERMICOPA and Frito-Lay has proven to be fruitful, highlighting the importance of strategic partnerships in agricultural success.

This variety’s performance is a testament to the meticulous planning and expertise of both GERMICOPA and Frito-Lay. The selection of the planting time, combined with optimal soil conditions and diligent care, has contributed to the healthy growth of PUNCHY. The result is a promising yield that not only meets but exceeds expectations.

The success of PUNCHY in the Landes region underscores the importance of choosing the right variety and working with reliable partners to achieve sustainable agricultural outcomes. This achievement is particularly significant for potato farmers, agronomists, and stakeholders in the potato industry, as it provides valuable insights into effective cultivation practices and the benefits of collaboration.

Edouard Moquet’s role in this project has been instrumental, providing critical oversight and ensuring that all necessary steps were taken to guarantee the health and productivity of the crop. The beautiful photos shared by the teams from Frito-Lay and Edouard Moquet offer a visual confirmation of PUNCHY’s successful growth and the potential for future large-scale cultivation.

As the season progresses, continuous monitoring and adaptive management will be crucial to maintain the health and productivity of the PUNCHY variety. This successful cultivation serves as a model for other regions and reinforces the value of innovation and partnership in agriculture.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers