In a groundbreaking collaboration with Solynta, Quadraat Global is spearheading efforts to revolutionize Kenya’s potato value chain through the introduction of hybrid true potato seeds. With a steadfast commitment to Environmental, Social, and Governance (ESG) responsibilities, this initiative aims to enhance sustainability and productivity while empowering smallholder farmers.

Quadraat Global’s recent partnership with Solynta, a leader in hybrid potato breeding based in the Netherlands, marks a significant step towards transforming potato farming practices in Kenya. By promoting the adoption of hybrid true potato seeds among local farmers, the project seeks to provide access to advanced cultivars, sourced from True Seed, to drive increased yields and ecological resilience.

A pivotal aspect of this endeavor is the comprehensive field assessment conducted by Johan te Velde and Michel de Voogd, representatives of Quadraat Global. Their meticulous examination of farming communities underscores the importance of community support mechanisms in ensuring equitable benefits throughout the potato value chain. This collaborative approach not only reflects the dedication of Solynta and Quadraat Global to sustainable agricultural practices but also emphasizes their commitment to fostering community empowerment in Kenya.

With the hashtags #Quadraat #QuadraatGlobal #ESG #Solynta #HybridPotato #CommunitySupport #SustainableAgriculture, this initiative signals a promising trajectory towards a more sustainable and inclusive future for potato farming in Kenya.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers