Collaboration and Innovation Drive Sustainable Agricultural Practices and Increased Yields

Today marked an important milestone for Hollanda Fair Foods as the Ambassador of the Netherlands to Rwanda paid a visit to their factory. During the visit, the Ambassador had the opportunity to observe the production process of Winnaz crisps and gain insights into the company’s efforts to enhance the quality of potatoes in Rwanda. This visit underscores the ongoing collaboration between the Netherlands and Rwanda in agricultural development.

Hollanda Fair Foods’ impact on potato farmers in Musanze has been significant, with the adoption of farming techniques from the Netherlands leading to a notable increase in yields over the past decade. Through initiatives focused on knowledge exchange and technology transfer, Hollanda Fair Foods has empowered local farmers to implement innovative practices that optimize crop growth and productivity.

The partnership between Hollanda Fair Foods and the government of the Netherlands highlights a shared commitment to achieving food security through sustainable agricultural practices. By leveraging expertise and resources, both parties are working towards improving the livelihoods of farmers and ensuring a stable food supply for the region.

The visit of the Netherlands Ambassador serves as a testament to the success of collaborative efforts in driving agricultural development in Rwanda. It also reaffirms the importance of international partnerships in addressing global challenges such as food security and economic empowerment.

As Hollanda Fair Foods continues its mission to enhance potato quality and promote sustainable agriculture, they express gratitude to the government of the Netherlands for their unwavering support and partnership.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers