North America
- Market size (2023): USD 10.41 billion.
- Growth forecast: CAGR of 5.5% until 2030.
- Growth drivers:
- High demand for convenience food.
- Innovations in potato processing technologies (improved freezing methods and automation).
- Strong demand for frozen products like French fries, boosted by the quick-service restaurant industry (McDonald’s, KFC).
- Rising demand for healthier options, including baked and air-fried products.
- Key players: Lamb Weston Holdings, Inc., McCain Foods Limited, The Kraft Heinz Company, J.R. Simplot Company.
Europe
- Main markets: Germany, UK, France, Italy, Spain.
- Growth drivers:
- Steady demand for potato chips and ready-to-eat products.
- Innovations in organic product lines.
- Consumer preference for more sustainable and eco-friendly products.
- High competition among major manufacturers (Aviko B.V., AGRANA Beteiligungs-AG, Farm Frites).
- Trends:
- Adherence to high-quality EU standards.
- Increasing market share of low-fat and low-calorie products.
Asia
- Market growth (CAGR): 6.8% (2024–2030).
- Main countries: China, India, Japan, South Korea, Australia & New Zealand.
- Growth drivers:
- Rapid population growth and urbanization.
- Growing popularity of Western diets and increased consumption of processed potato products like French fries and chips.
- Rising disposable incomes and demand for convenience food.
- Growth in food delivery services and e-commerce.
- Characteristics: China and India are key producers and consumers of processed potatoes. In Australia & New Zealand, there is a strong focus on eco-friendly and organic products.
Central & South America
- Main markets: Brazil, Argentina, Chile.
- Growth drivers:
- Increased export of processed potatoes due to available agricultural resources.
- Rising popularity of potato snacks among younger consumers.
- Development of local brands tailored to regional tastes.
- Trends: Innovations in packaging and the creation of new flavors, including spices popular in Latin American cuisine.
Australia & Oceania
- Key characteristics:
- Strong influence of quality standards and environmental sustainability.
- Focus on exporting products like frozen potatoes and organic offerings.
- Growth drivers:
- Popularity of organic products among local consumers.
- Emphasis on sustainable potato production and processing.
- Increasing exports to the Asia-Pacific region.
