A Productive Start to the Year with Aviko Factory Visit and Team Strategy Session
After a well-deserved summer break, the Desmazières team is back in action, ready to tackle new challenges and opportunities in the potato industry. The return to work was marked by a traditional team meeting, followed by a visit to Aviko’s processing plant. Aviko, a leading company in the frozen potato products sector, specializes in frozen fries and other potato-based products. This visit offered Desmazières’ team a unique chance to witness the transformation of two of their key varieties, Fontane and Markies, into premium products.
The visit not only provided insights into the processing techniques used by Aviko but also reinforced the importance of selecting the right potato varieties for specific end products, such as frozen fries. Fontane and Markies, known for their exceptional frying qualities, continue to be top choices for the frozen potato sector, making them vital assets in Desmazières’ portfolio.
In addition to the factory tour, the team took the opportunity to review ongoing projects and discuss upcoming ventures. The strategy session fostered a strong sense of teamwork and allowed for the exchange of innovative ideas that will drive Desmazières forward in the new season. The company is enthusiastic about the future, with many changes and opportunities on the horizon.
As Desmazières embarks on this new chapter, the focus remains on quality, innovation, and meeting the evolving needs of the potato industry. By continuing to strengthen partnerships with key players like Aviko and leveraging their expertise in potato varieties, Desmazières is well-positioned for another successful year.
