McCain Foodservice GB reports that 79% of consumers agree that protection has become more important to them*. To this end, McCain is committed to achieving 100% regenerative agriculture by 2030. At the same time, potato chips make up a third of our diet. This is why implementing sustainable practices has become much easier for your business. When you elect McCain, we will work together to take care of our planet for future generations.

Highlights: McCain Foodservice GB has an ambitious target of achieving 100% regenerative farming by 2030. This means that the company will use methods that will ensure the land is restored and will lead to compliance. Regenerative farming includes practices such as composting, using agricultural fertilizers and increasing biodiversity in fields. Such methods help maintain soil fertility and improve its structure.

The importance of sustainability is becoming increasingly clear to consumers. Most people are aware that their choice of products and services affects the environment and the future of the planet. This is why investing in sustainable practices has become a standby part of a profitable business. When you elect McCain, you are choosing to be environmentally responsible.

Conclusion: McCain Foodservice GB has encouraged you to join the movement to embrace sustainability and regenerative farming. Being sustainable means taking care of our planet and future generations. When you elect McCain, you are choosing responsibility and sustainability.

*OMNE x CGA 2022 Study (including 2021 opinions)

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers