Farmers Face Economic Realities Amidst Slower Fertilizer Demand Growth

As potato farmers and agricultural stakeholders look ahead to 2024, they are navigating a landscape of evolving fertilizer consumption trends and economic adjustments. According to insights from Raboresearch, fertilizer consumption is projected to continue its upward trajectory this year, albeit at a slower pace compared to previous years.

Despite expectations of growth, the agricultural sector is encountering challenges that impact investment decisions. The aftermath of the Ukraine conflict has led to a return to pre-conflict operating expenses, yet the decline in commodity prices has tempered enthusiasm for additional agricultural investments. This economic climate is reflected in declining operating margins, which are falling below the averages observed between 2021 and 2023.

Specific fertilizers, such as phosphates, are notably vulnerable to the subdued demand, influenced by global economic conditions and geopolitical factors. Bruno Fonseca, Senior Analyst at Raboresearch, emphasized the cautious outlook for fertilizer markets, citing geopolitical uncertainties as potential hurdles to sustained growth.

For potato farmers and industry professionals, these dynamics underscore the importance of strategic planning and prudent resource management in 2024. As they assess fertilizer needs and consumption patterns, adapting to economic realities will be crucial for optimizing crop yields and maintaining profitability amidst fluctuating market conditions.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers