From 1924 to the present day, the family business Agroplant Holland B.V. continues its history, started by Klass Molenaar. Let’s take a look at this amazing journey that began with Klaas Molenaar and turned into a successful family business.

1924 – 1986: Firma Klaas Molenaar
In 1924, Klas Molenaar founded a company engaged in the sale of vegetables: potatoes, onions, carrots, cabbage, parsnips, cauliflower in brine. After his departure from this world, the van der Lee family continued the company.

1986 – 1996: Handelsmaatschappij Jan van der Lee B.V.
From 1986 to 1996, the van der Lee family ran a trading business under the name Handelsmaatschappij Jan van der Lee B.V.

1996 – 2002: Agrofex Holland B.V.
In the period from 1996 to 2002, the company was named Agrofex Holland B.V. and continued its activities in the field of agriculture.

2002 – 2024: Agroplant Holland B.V.
Since 2002, the company has been known as Agroplant Holland B.V. and specializes in the cultivation of seed potatoes, being a leader in this field.

Today, our company operates in 50 countries around the world. We can boast of our own breeding program with the participation of private breeders and the company Fobek B.V. We are proud of what we have achieved together and look forward to our future plans and collaborations around the world.

Agroplant, seed potatoes, fruit potatoes, Medemblik, 100 years old, family business.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers