Potatoes USA and Independent Grocers Alliance Collaborate to Boost Sales
According to a recent IRI product affinity survey, potatoes have solidified their position as America’s favorite vegetable, significantly impacting grocery spending and consumer behavior. The survey reveals that when potatoes are included in grocery baskets, the average spending rises to USD 90.50, compared to USD 47.47 when potatoes are not included. This highlights the integral role potatoes play in consumer purchasing patterns.
In light of this data, supermarkets are encouraged to leverage potatoes in their summer marketing campaigns to boost basket sales. Approximately 80% of Americans purchase potatoes weekly, underscoring their popularity and the potential for increased sales through strategic promotion.
To capitalize on this trend, the Independent Grocers Alliance (IGA) and Potatoes USA have partnered to enhance the potato category in independent grocery stores. Potatoes USA, which represents American potato growers and importers, is collaborating with IGA to provide integrated programs and valuable resources aimed at expanding market share and boosting store sales.
Michael La Kier, IGA VP of Brand Development, expressed enthusiasm about the partnership, stating, “As our Red Oval Partnership grows, we are working to build a world-class group of organizations dedicated to growing the fresh category for shoppers. Potatoes USA exemplifies IGA’s dedication to the IGA brand promise of Local Equals Fresh through its support of the potato category. We are excited to welcome Potatoes USA.”
Through this collaboration, Potatoes USA will work with IGA members to test and implement targeted initiatives designed to elevate the potato category and drive both demand and sales in retail settings. Independent grocers will benefit from access to advanced information, shopper data, and best practices for effective potato merchandising, allowing them to better meet customer needs and preferences.
