PORBATATA (the Potato Association of Portugal), which represents the interests of the potato sector in Portugal, has launched a campaign to promote Portuguese potatoes, reaching the market for the first time with the Miss Tata brand.

At harvest time in Portugal, the producer-members of Porbatata will use the Miss Tata brand on packaging, so consumers an more easily identify the product’s origin. It is the first time the brand has been visible on the packaging.

The organisation will also run a Miss Tata marketing initiative in Europe, focusing particularly on Spain, the Netherlands and France.

source: potatoreview.com

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers
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