Three-pound mesh bags of their baby-sized Red and Gold potatoes designed to generate a higher ring for retail grocers while providing shoppers with a larger, yet still manageable product size for summer cookouts, potato salads and other dishes associated with the season have been introduced recently by MountainKing.
According to Perishable News, several grocer chains already are merchandising MountainKing’s baby Red and Gold potatoes in the new 1.36 kilos mesh bags and the smaller 0.6 kilos. The Medley pack is available exclusively in the 0.6 kilos size. In addition to providing full visibility, the mesh bags are known to extend product shelf life.
Since coming on the market in 2018, the company’s baby variety has steadily grown in popularity, particularly among younger shoppers seeking high-flavor, bite-sized potatoes that cook up quickly and require no peeling.
MountainKing’s emphasis on its pre-sized variety also comes as the fresh potato market faces significant supply challenges among traditional russets, golds, and to a lesser extent, red potatoes.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million US households enjoy MountainKing products every week.