Harnessing Shopper Insights and Merchandising Best Practices to Boost Potato Demand
A newly established partnership between Potatoes USA and the Independent Grocers Alliance (IGA) aims to help independent grocers capitalize on America’s favorite vegetable. This collaboration will provide best-in-class resources, shopper insights, and potato merchandising best practices to elevate potato sales across grocery outlets.
Why It Matters: Potatoes are a crucial grocery basket-builder. According to an IRI product affinity study, grocery stores bring in an average of $90.50 per basket with potatoes, compared to $47.47 without them. Potatoes also account for over 10% of all vegetable sales, and with 80% of Americans purchasing potatoes weekly, featuring this popular produce in summer marketing can significantly grow baskets and boost sales.
IGA, the world’s largest voluntary supermarket network, supports this effort with its extensive reach. The Alliance boasts aggregate worldwide retail sales of over $43 billion annually, encompassing more than 6,300 stores globally, with operations in 46 U.S. states and over 25 countries.
Elevating Potatoes: The partnership will implement targeted strategies to enhance the potato category, driving demand and increasing sales in grocery stores. Independent grocers will benefit from key marketing resources designed to better meet consumer needs and preferences.
Through this collaboration, Potatoes USA and IGA aim to empower independent grocers with the tools and insights necessary to maximize the potential of potato sales, ensuring that potatoes remain a staple in American grocery baskets.
