Lamb Weston has introduced a new Sweet Potato Fries range: Sweet ‘n Savour, bringing restaurant owners innovative and profitable solutions that fulfil the growing consumer demand trend for the products across markets.
Market research conducted by Lamb Weston showed that consumers will order an additional side dish if Sweet ‘n Savour Fries are on the menu. They are also willing to pay more for Sweet ‘n Savour Fries, which offers restaurant owners new ways to increase profit and sales.
This allows casual dining and quick service restaurants especially to differentiate from competitors by offering a varied menu.http://player.vimeo.com/video/76162648
Profitable Solution in the Spotlight
Extensive market research in Europe and the Middle East has shown that 77 per cent of the people who have tried Sweet Potato like it. Not only are customers willing to pay more for the new product, but restaurants also benefit from more profit because of the smaller portion sizes.
“We support and partner up with our customers striving to deliver profitable solutions and peace of mind. Innovation that adds value and differentiation to their business is an important driver for our strategy and Sweet ‘n Savour is a perfect proof point of this,” said Maarten Ploos van Amstel, international channel manager at Lamb Weston.
Sweet ‘n Savour was also selected for Taste13, the special show that puts the most innovative products at Anuga in the spotlight. Judged on originality and quality, marketing ideas and packaging, Taste13 acknowledged that Sweet ‘n Savour is one of the best new products, trends and future-oriented concepts in the food industry. It certainly attracted plenty of attention at the world’s most important food and beverage trade fair.
Sweet ‘n Savour Fries can be fried or oven baked. They come in two different forms: Crispy Fries and Ribble Fries, both deep frozen.
