Japan’s food and beverage group Nissin Food Holdings is set to introduce its potato chips across mainland China.
By leveraging sales and the manufacturing channels of its noodle plant in the southern province of Guangdong and locally supplied potatoes, the company aims to nurture the snack to be the second major source of income after its traditional noodle business.
“The Chinese market shines as its growth potential still remains big,” said the company’s Managing Officer Kiyotaka Ando, who oversees the Hong Kong subsidiary of Nissin Foods, according to tokyodailynews.com. The subsidiary will manage sales and production of potato chips in mainland China.
A new manufacturing facility will be added to its existing instant noodle plant in Guangdong. The initial stage of production will start off small, with plans to gradually expand capacity. Including the new product, the food maker aims to increase sales in Hong Kong and greater China to YEN53.7bn (USD4.72bn) by the fiscal year ending March 2021, which is about 30% more than the year which ended March 2016.
