Frito-Lay, a division of PepsiCo, and leader in the snacking category, recently introduced an industrially compostable bag for its Off The Eaten Path brand; the breakthrough food packaging technology will be available at Whole Foods Market and select retailers starting September 2021.
Producing the materials used for these bags creates approximately 60% lower Greenhouse Gas (GHG) emissions than traditional packaging. Also, the technology may be licensed to other companies at no cost to further the use across the consumer-packaged goods industry.
“Frito-Lay recognizes the important role we play in driving towards a circular economy and reducing packaging waste,” said David Allen, vice president of sustainability, Frito-Lay North America. “We are investing in plans to scale circular food packaging that is recyclable, compostable, biodegradable, or reusable and sharing that technology to build a more sustainable food system for us all.”
To send the packaging to be composted, consumers are invited to sign up on the TerraCycle program website where they are given the choice to either mail in the packaging using the provided prepaid shipping label or locate a local composting drop-off location via the easy-to-use database.
According to Tom Szaky, founder and CEO of TerraCycle, through this composting program, consumers can demonstrate their respect for the environment by taking an active role in the end-of-life processing of their favorite brand of chip.
In turn, Marissa Solis, senior vice president of marketing, Frito-Lay North America, added that everyone could play an important role in bringing positive change to planet Earth.
“We see these new, industrially compostable Off The Eaten Path bags as an easy way for consumers to forge a new path forward in creating a world where packaging never becomes waste,” she concluded.
