Steady demand for potato chips and ready-to-eat products.
Innovations in organic product lines.
Consumer preference for more sustainable and eco-friendly products.
High competition among major manufacturers (Aviko B.V., AGRANA Beteiligungs-AG, Farm Frites).
Trends:
Adherence to high-quality EU standards.
Increasing market share of low-fat and low-calorie products.
Asia
Market growth (CAGR): 6.8% (2024–2030).
Main countries: China, India, Japan, South Korea, Australia & New Zealand.
Growth drivers:
Rapid population growth and urbanization.
Growing popularity of Western diets and increased consumption of processed potato products like French fries and chips.
Rising disposable incomes and demand for convenience food.
Growth in food delivery services and e-commerce.
Characteristics: China and India are key producers and consumers of processed potatoes. In Australia & New Zealand, there is a strong focus on eco-friendly and organic products.
Central & South America
Main markets: Brazil, Argentina, Chile.
Growth drivers:
Increased export of processed potatoes due to available agricultural resources.
Rising popularity of potato snacks among younger consumers.
Development of local brands tailored to regional tastes.
Trends: Innovations in packaging and the creation of new flavors, including spices popular in Latin American cuisine.
Australia & Oceania
Key characteristics:
Strong influence of quality standards and environmental sustainability.
Focus on exporting products like frozen potatoes and organic offerings.
Growth drivers:
Popularity of organic products among local consumers.
Emphasis on sustainable potato production and processing.
