Idaho locals, brothers Marc and Kyle Nehring, set out to create an authentic, savory potato chip made from real Idaho potatoes, a few years ago. Presently, their Idaho “Real Potato Chips” can be found on store shelves across the Treasure Valley.
“Ours is a kettle-style chip,” Kyle Nehring said. “We also leave the skins on. It really is just focused on that potato flavor,” Nehring added.
The brothers have chosen an ‘Idaho Russet’ for their chips, which isn’t usually a variety used for this purpose.
“That is the main point of what we’re trying to do and a lot of consumers don’t realize this. Your Idaho Russet potato is very rarely, if ever, used in a potato chip application,” Nehring said. “There’s a very different variety of potatoes used for chips and the Idaho Russet actually has so much more potato flavor in it.” So they allow the potato flavor to shine through, by keeping the seasoning process simple.
The chips can be found in specialty shops like Taters in downtown Boise and the Eastern Idaho Visitor Center, but the bulk of their bags are sold through Treasure Valley Albertsons stores and the Boise Co-Op.
The owners say haven’t reached the potential of what their new Nampa facility is capable of, and hope to expand operations with more flavors, more employees, and wider distribution in the future.
