In an effort to streamline operations and solidify its position in the agricultural industry, Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG (BNA) has rebranded to Europlant Innovation GmbH & Co. KG. The new identity reflects a unified corporate structure, bringing together the company’s diverse activities under the Europlant brand. This strategic move aims to enhance operational efficiency and improve communication with partners, customers, and legislative bodies.
The name change comes as part of a larger effort to consolidate various stages of the potato production process, from research and breeding to cultivation, export, and sales. Europlant Innovation continues to build on a century-old tradition of potato breeding and seed production, ensuring that the entire production chain remains under the company’s control. By maintaining production on its own farms, Europlant guarantees quality and enhances its reputation for excellence in the industry.
“We are now clearly recognizable as a unified company,” said Dr. Justus Böhm, Managing Partner of Europlant Innovation. “This rebranding reinforces our mission to act as one team, growing and innovating together.”
The company’s leadership is also expanding with the addition of Jörg Eggers and Jörg Renatus to the management team. Dr. Justus Böhm will also play a more prominent role, strengthening the leadership at Europlant Pflanzenzucht GmbH, a subsidiary focused on plant breeding.
Europlant Innovation’s core expertise lies in the breeding of new potato varieties, producing pre-basic and basic seed potatoes, and conducting comprehensive research. This integration of production and research enables the company to maintain control over all aspects of its operations, from the initial stages of breeding to the final stages of seed distribution. Europlant’s focus on quality assurance and innovation in breeding methods positions the company as a leader in the potato industry.
Through this rebranding, Europlant Innovation not only establishes a clearer and more powerful corporate identity but also prepares for long-term growth and improved operational efficiency. The reorganization aligns with the company’s goal of driving innovation, enhancing its market presence, and meeting the evolving demands of the global agricultural sector.
The rebranding of Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG to Europlant Innovation GmbH & Co. KG marks a significant step in the company’s evolution. By unifying its operations and strengthening its leadership, Europlant is poised for continued growth and innovation in potato breeding and production. With a focus on quality and research, Europlant Innovation is well-positioned to meet the challenges of the future, ensuring that it remains a leader in the agricultural sector for years to come.
