Ten spud growers from Belgium and France will receive help from the snack manufacturer Kellogg to diminish their greenhouse gas emissions, as part of a sustainability program for Pringles.
These farmers who supply to Clarebout, the brand’s regular supplier of potato flakes, are having their farm’s carbon emissions assessed. Consequently, the growers can monitor and reduce their greenhouse gas emissions based on the evaluation and will receive further support to reduce their footprint and improve productivity in the future. The aim is also that farmers eventually obtain carbon certificates, which they can then sell on the free carbon market.
Kellogg already has a similar program elsewhere, but this is the first for Pringles. As the first European Pringles factory opened its doors in Mechelen in 1996, for Kellogg, it seemed “completely logical” to initiate the program in Belgium, according to Retail Detail. With the program, the manufacturer is committing to responsibly growing its key ingredients, including potatoes.
Even though this is only the third project in Europe, and the only one concerning potatoes, the company already supports more than 433,000 farmers in five continents. By the end of 2030, the American manufacturer aims to support one million farmers and workers through agendas focusing on climate and social and financial resilience.
