Nemirov Group farms ~1,000–1,600 ha of potatoes (by year), traces its roots to 1991, and leans on full mechanization, long storage (selling into late spring), and stable contracts with national retailers. Next steps: a ~10,000-ton cold store, +2,000 ha of irrigation, and a three-course rotation of potatoes — vegetables — cereals.
Snapshot
- Footprint ~6,000 ha; yearly: ~1,600 ha potatoes, ~400 ha vegetables, ~2,000 ha cereals.
- Operations fully mechanized; guidance/autopilot widely used; maintenance via service crews.
- Early tech adoption: among the first to receive the new-series GRIMME Varitron self-propelled 4-row harvester (badge 002).
People & skills
- Supports the local school and village infrastructure.
- Operator pay “above 100k ₽/month” year-round (per V. Nemirov).
- Open to training and hiring, including re-training programs for highly mechanized roles.
Market & retail
- 100% sales to national/regional retail chains (Magnit, X5, Lenta, Monetka, etc.).
- Pros: stability (contracts, volumes, schedules).
- Cons: retail specs ≠ GOST; tougher grade/size visuals (small size in 2024/25 led to more downgrades).
Economics (speaker’s view)
- Mass-producer cost: about ~10 ₽/kg.
- “Fair” seasonal corridor: start ~15 ₽/kg; winter ~20 ₽/kg.
- Caveat: overly high prices can “relax” market discipline.
Rotation & 5-year plan
- Back to rigorous planning: accounting, norms, machine loading.
- Three-course rotation (potatoes–vegetables–cereals) tailored to the Urals.
- Cold store ~10,000 t foundation laid; +2,000 ha irrigation to close the agronomic loop.
- Potato area could reach ~2,000 ha if market capacity and price stability are confirmed.
Key facts
- 6,000 ha under management; potatoes ~1,600 ha/year.
- Long storage; late-season sales.
- Varitron 002 demonstrates early tech adoption.
- All sales via retail; tougher private specs vs. GOST.
- 2026–2030: ~10k-t storage, +2k-ha irrigation, 3-course rotation.
- Price anchors (speaker): 10/15/20 ₽ (cost/start/winter).
Quotes
- “Potatoes are fully mechanizable—from planting to storage and sale.”
- “Retail brings stability, but their specs are tougher than GOST.”
- “Price mustn’t sink to cost; that’s zero or negative.”
- “We’re ready to train people—machinery already runs on autopilot.”
Nemirov, Kurgan: tech, storage, retail, and a plan for ~10,000-ton storage and +2,000 ha of irrigation.
Support the episode: subscribe, comment, and share!
VK: https://vk.com/potatoholic
YouTube: https://www.youtube.com/@POTATOESNEWS
TikTok: https://www.tiktok.com/@potatoes.news
