Potatoes USA and the Independent Grocers Alliance (IGA) Join Forces to Enhance Potato Merchandising and Sales
Potatoes USA and the Independent Grocers Alliance (IGA) have forged a new agreement to bolster potato merchandising and capitalize on the popularity of America’s favorite vegetable. This collaboration aims to provide independent grocers with superior tools, shopper insights, and best practices to maximize their potato sales.
According to a product affinity study by IRI, grocery stores generate an average of USD90.50 per basket with potatoes, compared to USD47.47 without them. Potatoes account for over 10% of all vegetable sales, with 80% of Americans purchasing them weekly. This data highlights the significant impact potatoes have on grocery baskets and underscores the importance of featuring this staple in summer marketing campaigns.
IGA, the largest voluntary supermarket network globally, boasts annual retail sales of approximately USD43 billion. The Alliance operates in over 25 countries and 46 U.S. states, with more than 6,300 stores worldwide. This extensive network provides a vast platform for implementing targeted strategies to elevate the potato category.
Through this partnership, Potatoes USA and IGA will deploy tailored strategies to enhance the visibility and appeal of potatoes in grocery stores. These initiatives are designed to drive demand, boost sales, and meet consumer preferences more effectively. Independent grocers will benefit from access to key marketing resources, enabling them to optimize their potato merchandising efforts and increase their overall profitability.
