Burts Launches New Flavor and Packaging with a Nod to British Farms and Artisan Cheese
Burts Snacks Ltd, a premium British snack company known for its deep-rooted connection to local farming, has just introduced a new flavor to its Ridges range—Cheddar & Caramelized Onion Chutney, available in 40g packets from mid-March 2025. This launch coincides with a vibrant new packaging redesign that emphasizes flavor and shelf visibility while reinforcing the brand’s commitment to quality, locality, and innovation.
What makes this launch significant for farmers, food processors, and agricultural professionals is Burts’ ongoing dedication to locally sourced, high-quality potatoes and its direct partnerships with British growers.
Supporting Local Agriculture from Field to Pack
Burts sources its potatoes from farms across Southwest England, including Trenowth Farm and Splattenridden Farm, where the company works closely with growers to ensure only the best varieties are selected. This close cooperation results in a consistently high-quality product and provides farmers with stable market access and demand for premium potatoes.
Each potato is:
- Hand-selected for quality, size, and consistency
- Locally processed to reduce food miles and maintain freshness
- Used in a process that ensures every chip delivers Burts’ signature crunch and robust flavor
According to DEFRA (UK Department for Environment, Food & Rural Affairs), nearly 5.3 million tonnes of potatoes were produced in the UK in 2023. Premium snack companies like Burts that prioritize British-grown crops play a role in stabilizing local markets and adding value beyond raw commodity sales.
Flavor Meets Craft: A Cheesy Collaboration
The new Cheddar & Caramelized Onion Chutney flavor isn’t just another snack—it’s a culinary experience. The cheddar is sourced from Quicke’s Cheese Shop, a well-known British dairy producer famed for its traditional aging process and commitment to sustainable cheese-making.
- The cheddar delivers a rich, creamy base
- The sweet caramelized onion chutney provides a savory-sweet balance
- The deep ridges of the chips lock in seasoning, creating a snack with intensified flavor and crunch
This collaboration bridges the gap between agriculture and artisanal food production, showcasing how farm-based ingredients can reach premium food products in the snack aisle.
Updated Packaging for Shelf Impact
Alongside the new flavor, Burts has refreshed its packaging across the Ridges range:
- Bold new graphics highlight the flavor story
- Vibrant color schemes enhance visibility in retail settings
- Flavor cues are emphasized to communicate premium quality at a glance
These visual updates aim to strengthen brand identity and communicate the authentic, British-grown roots of the product—an important consideration for customers seeking traceability and local sourcing in food products.
A Clean Label for Conscious Consumers
Like all Burts products, the new range:
- Is gluten-free
- Contains no artificial colors
- Has no added MSG
With clean-label demand growing, especially among younger, health-conscious consumers, these attributes keep Burts aligned with evolving market trends.
Burts’ launch of the Cheddar & Caramelized Onion Chutney Ridges flavor is more than just a new snack—it’s a celebration of local agriculture, artisan partnerships, and consumer-driven innovation. By sourcing potatoes directly from British farms and collaborating with local cheese producers, Burts not only delivers flavor but reinforces its commitment to sustainability, regional economies, and agricultural excellence.
As the UK snack market becomes more competitive and consumer values shift toward local and clean-label products, Burts sets a standard for how farm-to-snack innovation can meet these demands while supporting British farmers.
