Australian vegetable industry body AUSVEG has announced the appointment of Michael Coote as its new Chief Executive Officer (CEO), effective July 1, 2021. Michael Coote has been a key member of the AUSVEG Leadership Team, having held the role of AUSVEG National Manager – Export Development since 2014. He has led and transformed the industry’s export activities and strategy over the last seven years, with a strong focus on grower capability building and market engagement to grow the industry’s trade to high-impact markets.
AUSVEG Chair Bill Bulmer said the appointment of Michael to the role of CEO was an exciting opportunity for the organization and testament to the high caliber of leadership that exists within the AUSVEG team.
“Michael is well known to the Australian vegetable and potato industry. During his time at AUSVEG Michael has demonstrated exceptional skills in management, leadership and stakeholder engagement that have helped improve the outlook of exporting for Australian vegetable growers in key markets,” said Bulmer. “I am confident the appointment of Michael Coote as AUSVEG CEO will be the start of an exciting period for the vegetable and potato industries as we work towards securing a more successful and profitable future for the country’s hard-working vegetable and potato growers.”
