Market Overview and Current Prices (USD/tonne)
The potato flakes market is demonstrating stable growth due to high demand from the food industry and fast-food chains. In October 2024, export prices for standard-quality potato flakes ranged between $1,650 and $1,704 per tonne, while premium-quality flakes were priced around $1,820 to $1,862 per tonne. These prices are below the peaks recorded in early 2024 (over $2,200/tonne) and reflect an improvement in raw material availability following the 2024 harvest.
Table 1 – Potato Flakes Price Range (Autumn 2024)
| Product Type | Price, USD/tonne (Oct. 2024) |
|---|---|
| Premium flakes | $1,820 – $1,862 |
| Standard flakes | $1,652 – $1,704 |
Despite the price decline towards the end of 2024, the long-term trend remains upward. Global inflation and high raw potato prices contribute to current levels remaining above pre-pandemic figures.
Domestic and International Market Demand
Potato flakes are in high demand for producing convenience foods and in the HoReCa sector. The primary consumers include fast-food establishments, restaurants, and snack manufacturers. In 2024, the global potato flakes market was valued at approximately $7.7–8.1 billion, with forecasts predicting growth to $12–13 billion by 2035.
The highest growth rates are observed in Asia, particularly in China and India. In Europe, a significant share of production is exported, while in the USA, substantial domestic demand is complemented by imports from Europe.
International Trade: Export and Import Volumes
Global exports of potato flakes continue to rise steadily. Major exporters include Germany, the Netherlands, Belgium, and the USA. Principal importing countries are the USA, Italy, Malaysia, the United Kingdom, and France.
Major Producers and Market Shares
Leading global producers include:
- Emsland Group (Germany)
- Aviko Rixona (Netherlands)
- Nestlé S.A.
- McCain Foods (Canada)
- Lamb Weston Holdings (USA)
- Idahoan Foods (USA)
- Basic American Foods (USA)
- Agrarfrost GmbH (Germany)
Europe currently holds approximately 44% of the global market share, while Asia is actively expanding its presence.
Forecast for Spring–Summer 2025
Moderate price increases (10–15% by summer 2025) are expected due to seasonal reductions in potato inventories and a potential decrease in planting areas. Weather conditions in summer 2025 will be critical; drought could lead to raw material shortages and further price increases.
Manufacturers are actively investing in capacity expansion. For example, Emsland Group has announced plans to double its production capacity by 2027.
Conclusion
In 2025, the potato flakes market is characterized by stable growth and positive long-term prospects. High demand, expanding production capacities, and dynamic international trade are expected to sustain the segment’s stability and growth in the coming years.
