#PotatoSales #SeasonalTrends #RetailerProfit #AgriculturalInsights #FarmersMarket #HolidaySeason #SideDishes #ProduceCategory
In a recent study highlighted by Potatoes USA on October 23, the ‘power of potatoes in shopping carts’ was underscored, revealing that potato purchases not only enhance visibility and engagement for the produce category but also contribute significantly to retailer profitability.
Key Data Points:
Potatoes rank as the #2 top-selling vegetable, constituting 21% of fresh vegetables sold in 2022, boasting the highest household penetration among all vegetables.
Stability in the produce department from potatoes leads to increased sales for both grocery items within and outside the produce category.
An intriguing insight reveals that increasing a current potato consumer’s purchases by just one potato product per year could result in an additional USD 220 million in sales.
As the holiday season approaches, the opportunity to capitalize on increased potato sales becomes evident. Studies show that 51% of Americans would prefer Thanksgiving without turkey than without the array of side dishes, with 16% including seven or more sides.
Expert Perspectives:
Kayla Vogel, Senior Global Marketing Manager at Potatoes USA, emphasizes the significance of potatoes as strong sellers. She notes that best-in-class merchandising can lead to substantial gains for retailers.
Kathleen Triou, president, and CEO of Fresh Solutions Network, highlights Side Delights’ versatile range of potato products, ideal for holiday celebrations or year-round enjoyment. She emphasizes that bagged potatoes are a tradition, and Side Delights’ convenience items simplify pre- and post-holiday meals.
The data, expert insights, and seasonal trends converge to illustrate the profitability of potatoes for farmers, agronomists, and retailers. As consumers gear up for holiday gatherings, the demand for potatoes remains robust, presenting a prime opportunity for increased sales and enhanced profits. By tapping into merchandising strategies and understanding consumer preferences, farmers and retailers can unlock the full potential of potatoes in driving seasonal joy and economic success.
