Global Potato Processing Market: Key Insights on Regional Growth, Trends, and Future Prospects

North America

• Market size (2023): USD 10.41 billion.
• Growth forecast: CAGR of 5.5% until 2030.
• Growth drivers:
  • High demand for convenience food.
  • Innovations in potato processing technologies (improved freezing methods and automation).
  • Strong demand for frozen products like French fries, boosted by the quick-service restaurant industry (McDonald’s, KFC).
  • Rising demand for healthier options, including baked and air-fried products.
• Key players: Lamb Weston Holdings, Inc., McCain Foods Limited, The Kraft Heinz Company, J.R. Simplot Company.

Europe

• Main markets: Germany, UK, France, Italy, Spain.
• Growth drivers:
  • Steady demand for potato chips and ready-to-eat products.
  • Innovations in organic product lines.
  • Consumer preference for more sustainable and eco-friendly products.
  • High competition among major manufacturers (Aviko B.V., AGRANA Beteiligungs-AG, Farm Frites).
• Trends:
  • Adherence to high-quality EU standards.
  • Increasing market share of low-fat and low-calorie products.

Asia

• Market growth (CAGR): 6.8% (2024–2030).
• Main countries: China, India, Japan, South Korea, Australia & New Zealand.
• Growth drivers:
  • Rapid population growth and urbanization.
  • Growing popularity of Western diets and increased consumption of processed potato products like French fries and chips.
  • Rising disposable incomes and demand for convenience food.
  • Growth in food delivery services and e-commerce.
• Characteristics: China and India are key producers and consumers of processed potatoes. In Australia & New Zealand, there is a strong focus on eco-friendly and organic products.

Central & South America

• Main markets: Brazil, Argentina, Chile.
• Growth drivers:
  • Increased export of processed potatoes due to available agricultural resources.
  • Rising popularity of potato snacks among younger consumers.
  • Development of local brands tailored to regional tastes.
• Trends: Innovations in packaging and the creation of new flavors, including spices popular in Latin American cuisine.

Australia & Oceania

• Key characteristics:
  • Strong influence of quality standards and environmental sustainability.
  • Focus on exporting products like frozen potatoes and organic offerings.
• Growth drivers:
  • Popularity of organic products among local consumers.
  • Emphasis on sustainable potato production and processing.
  • Increasing exports to the Asia-Pacific region.