Wisconsin remains a powerhouse in U.S. potato production, ranking third nationally with 26 million cwt (hundredweight) produced in 2024, according to the Wisconsin Potato and Vegetable Growers Association (WPVGA). While this marks a slight decrease from 2023’s bumper crop of 28 million cwt, growers remain optimistic about 2025 yields, expecting performance similar to last year.
The state’s 100 potato farms cultivate approximately 63,000 acres annually, growing:
- Mainstream varieties: Russet, red, white, and yellow potatoes
- Specialty potatoes: Blue/purple, fingerlings, and petite potatoes
Harvest Timelines and Growing Conditions
Schroeder Bros. Farms Inc. (Antigo, WI) plans to begin digging seed and fresh-market potatoes in early September, continuing through mid-October. Meanwhile, Bushmans’ Inc. (Rosholt, WI) started harvesting russets in early August, with reds and yellows already underway.
Mike Carter, CEO of Bushmans’, reports favorable growing conditions in 2025:
- Timely rainfall prevented drought stress
- Moderate heat promoted steady growth
- Expected average tuber size and quality, assuming no late-season disruptions
Market Trends and Value-Added Innovations
Wisconsin growers are adapting to consumer demand with value-added potato products:
- Bushmans’ Speedy Spuds: Triple-washed, microwave-ready potatoes
- Pre-packaged tray options: Foil-wrapped and unwrapped convenience packs
These innovations help extend marketability beyond fresh sales, supporting year-round shipments—first from field harvests, then from storage.
Challenges and Future Outlook
While Wisconsin’s potato sector remains strong, growers face ongoing pressures:
- Labor availability for harvest and processing
- Input cost fluctuations (fertilizer, fuel, equipment)
- Climate variability impacting long-term yield stability
Dana Rady of WPVGA emphasizes that consistent yields in 2025 would be a win, given 2024’s slight dip.
Wisconsin’s potato industry continues to demonstrate resilience, balancing traditional farming practices with modern market demands. With stable yields expected and innovative products gaining traction, the state’s growers are well-positioned to maintain their top-three national ranking. However, addressing labor shortages and climate adaptability will be crucial for future sustainability.
