The global potato industry is changing faster than ever — and it needs a clear, professional voice.
That’s why we’re launching POTATO 2.0, a new industry podcast created on the foundation of the International Potato Tour and the global information platform POTATOES.NEWS.
POTATO 2.0 is not about theory or marketing slogans. It’s about real people, real experience, and real decisions that shape the future of the potato industry worldwide. Each episode explores key topics across the entire value chain — farming, seed systems, storage, processing, logistics, technology, sustainability, and leadership.
Through interviews, case studies, and expert conversations, the podcast connects farmers, processors, breeders, scientists, and business leaders from different countries and regions. Our goal is simple: to make the potato industry more transparent, more connected, and more future-oriented.
Listen to the first episodes on Spotify:
https://open.spotify.com/show/6oIbq9gVn4nXSdQEc6x9Op?si=QNk4F52aS56Tk8ytaVk-Vg
We invite you to subscribe, share the podcast with colleagues, and become part of the growing professional community around POTATO 2.0.
Together, we are building a more open, modern, and truly global potato industry.



