KP Snacks rolled out the Tyrrells potato chips Christmas packaging, available in sharing bags of the top five flavors beginning in October: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper, and Veg Crisps with Sea Salt.
The festive packs feature familiar and well-loved Tyrrells characters dressed in paper crowns, Santa and elf hats, or carrying gifts with big bows.
“Over the Christmas period, shoppers are willing to spend more on higher-quality CSN products and Tyrrells chips are the perfect premium option to tempt shoppers to trade up. With taste and quality at the heart of the Tyrrells offering, our limited-edition packs deliver a special and flavorful snacking experience, perfect for all sharing occasions this festive season,” Amy Heap, KP Snacks Marketing and Innovation leader – FMCG, said.
The festive Tyrrells packaging features an on-pack flash highlighting the 25% plastic packaging reduction made across the range earlier this year as part of KP Snacks’ ongoing commitment to reducing its impact on the environment.
“Tyrrells is the perfect premium snack to share with family and friends over the festive season, with taste and quality at the heart of the Tyrrells offering. Our quintessentially British chips range is perfect for any premium sharing occasion, with many shoppers looking to trade up over the Christmas period. Tyrrells has performed extremely strongly in Premium Chips and Snacks. The Christmas makeover will deliver a premium and special consumer snacking experience,” Beth Minch, marketing manager of Tyrrells UK and KP Snacks added.
Worth GBP1.4bn, sharing is the largest segment in CSN, and sharing packs see a 74% increase in purchases over the Christmas period versus the rest of the year as shoppers prepare for celebrations with family and friends.
A source: https://www.potatobusiness.com
