Enhancing Potato Supply Chain and Market Reach in the Northeast
The Masser Family of Companies (MFC), an eighth-generation family-owned potato farming business, has formed a strategic partnership with Szawlowski Potato Farms (SWAZ), a fifth-generation family farm. This collaboration aims to optimize supply chain management and reinforce the market presence of locally grown potatoes in the Northeast and New England regions.
Under the new agreement, MFC will extend its expertise in supply chain management, including sales, logistics, procurement, and marketing services, to SWAZ, one of New England’s largest potato farms. This strategic move is set to enhance customer service, increase production capabilities, and streamline supply chain processes for both companies.
Strengthening Family Farm Legacy
The partnership underscores the importance of family-owned farms in providing fresh, high-quality produce. By combining their resources and expertise, MFC and SWAZ will ensure a consistent supply of locally sourced potatoes, reinforcing the direct connection from farm to shelf.
“Our partnership with the Szawlowski family-owned and operated potato farm is exciting as we look to our year-round potato program with a recognized brand in the Northeast,” said Bob Meek, Chief Revenue Officer at Masser Family of Companies. “This reinforces our commitment to supporting local family farms to provide quality produce to the market.”
Diane Szawlowski Mullins, Director of Sales/Marketing/Public Relations for SWAZ, echoed this enthusiasm: “We are thrilled to collaborate with the Masser Family of Companies to enhance the quality and range of products available and ensure continuity in both our business and on our farm. Partnering with a company known for innovation and excellence is truly exciting, and we look forward to what this melding of two legacy potato farms will bring to our local customers in the Northeast.”
Delivering Greater Value and Innovation
The strategic partnership aims to bring greater value to customers by improving the quality and variety of potato products available. It will also ensure business continuity and operational efficiency on both farms, benefiting the broader market with enhanced supply chain management and customer service.
Contact:
Kathleen Triou
Fresh Solutions Network, LLC
KTriou@freshsolutionsnet.com
www.FreshSolutionsNet.com
