In a groundbreaking partnership, the Toronto Blue Jays and McCain Foods Canada have announced a three-year collaboration aimed at enhancing the fan experience at Rogers Centre. This innovative venture introduces Fry Days, an enticing opportunity for Canadians to enjoy delicious fries while cheering on their favorite baseball team.
TORONTO, Canada – The Toronto Blue Jays and McCain Foods Canada, promising to revolutionize stadium entertainment, have teamed up to bring Fry Days to the Rogers Centre. Announced as a three-year partnership, this dynamic collaboration aims to bring fans together for unforgettable moments of fun, taste and excitement.
As part of the collaboration, McCain Foods Canada will introduce its signature loaded potato recipe, which will be available exclusively at Friday night home games throughout the 2024 season. Fans can look forward to these delicious treats served in recyclable Blue Jays helmets, adding an extra layer of sustainability to the experience.
“We are thrilled to partner with McCain, a brand that shares our passion for excellence and innovation,” said David O’Reilly, director of partnership development for the Toronto Blue Jays. “This partnership represents a great opportunity to bring friends, family and fans together outside of the Rogers Center to have fun and create new, memorable moments.”
The excitement doesn’t end there. McCain Foods Canada is set to further enhance the fan experience by offering special versions of its fries recipe at theme nights throughout the season. From Cricket Night to Country Night, fans can indulge their taste buds with unique flavor combinations created keeping in mind the spirit of each event.
On May 10, cricket fans will be able to enjoy the Dehli’tine Fries, which feature McCain SureCrisp fries topped with chaat masala, grated Paneer cheese, butter chicken sauce and mint chutney. Then, on May 17, Country Night will delight poutine fans with Yee-haw Burnt-ends with McCain SureCrisp fries topped with cheese curds and smoked brisket, drizzled with spicy mayonnaise and Tennessee-style BBQ sauce and garnished with pickled jalapeños.
“We are equally excited about our partnership and the opportunity to collaborate with one of Major League Baseball’s most iconic franchises and a long-standing Canadian organization,” said Mike Ambier, Chief Marketing Officer, McCain Foods Canada. “Joining forces with the Toronto Blue Jays is a testament to our commitment to Canadians, community and unity.”