In a remarkable tale of social media success, the “spud brothers” Harley and Jacob Nelson have catapulted their jacket potato business in Preston to newfound fame, all thanks to TikTok. Operating from a repurposed tram carriage on the Preston Flag Market, the duo’s quirky videos have garnered over 17 million likes, turning their humble eatery into a must-visit destination for locals and tourists alike.
The Nelson brothers, who took over the business three years ago, have witnessed an unprecedented surge in foot traffic, with customers flocking to experience their unique dining concept showcased on TikTok. Through creative content and engaging storytelling, they have effectively leveraged the platform to showcase their delicious offerings and charming ambiance, captivating audiences worldwide.
What started as a local eatery has now become a cultural phenomenon, drawing visitors from far and wide to savor the mouthwatering delights served from their iconic jacket potato tram. The newfound popularity has not only elevated the Nelson brothers’ business but has also put Preston firmly on the map as a vibrant culinary destination.
As the “spud brothers” continue to innovate and entertain on TikTok, their journey underscores the transformative power of social media in shaping modern businesses and propelling local enterprises to global acclaim. With each viral video, they cement their status as pioneers in the digital age, inspiring entrepreneurs and food enthusiasts alike to embrace creativity and authenticity in their endeavors.
