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    The position of the potato producer has improved significantly in a demanding market

    The position of the potato producer has improved significantly in a demanding market

    Frito-Lay transforms California facility into showcase for sustainability

    Frito-Lay transforms California facility into showcase for sustainability

    “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

    “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

    Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

    Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

    Copying nature to help plants resist viruses

    Copying nature to help plants resist viruses

    The most popular potato news in the mobile app

    The first in the history of potatoes. Multilingual subscription.

    South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

    South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

    Steps to tackle potato cyst nematodes after granular nematicides

    Steps to tackle potato cyst nematodes after granular nematicides

    Study finds American diners are willing to pay more for meals that include potatoes

    Study finds American diners are willing to pay more for meals that include potatoes

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      The position of the potato producer has improved significantly in a demanding market

      The position of the potato producer has improved significantly in a demanding market

      Frito-Lay transforms California facility into showcase for sustainability

      Frito-Lay transforms California facility into showcase for sustainability

      “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

      “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

      Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

      Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

      Copying nature to help plants resist viruses

      Copying nature to help plants resist viruses

      The most popular potato news in the mobile app

      The first in the history of potatoes. Multilingual subscription.

      South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

      South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

      Steps to tackle potato cyst nematodes after granular nematicides

      Steps to tackle potato cyst nematodes after granular nematicides

      Study finds American diners are willing to pay more for meals that include potatoes

      Study finds American diners are willing to pay more for meals that include potatoes

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        The position of the potato producer has improved significantly in a demanding market

        Frito-Lay transforms California facility into showcase for sustainability

        Frito-Lay transforms California facility into showcase for sustainability

        “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

        “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

        Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

        Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

        Copying nature to help plants resist viruses

        Copying nature to help plants resist viruses

        The most popular potato news in the mobile app

        The first in the history of potatoes. Multilingual subscription.

        South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

        South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

        Steps to tackle potato cyst nematodes after granular nematicides

        Steps to tackle potato cyst nematodes after granular nematicides

        Study finds American diners are willing to pay more for meals that include potatoes

        Study finds American diners are willing to pay more for meals that include potatoes

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          The position of the potato producer has improved significantly in a demanding market

          The position of the potato producer has improved significantly in a demanding market

          Frito-Lay transforms California facility into showcase for sustainability

          Frito-Lay transforms California facility into showcase for sustainability

          “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

          “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

          Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

          Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

          Copying nature to help plants resist viruses

          Copying nature to help plants resist viruses

          The most popular potato news in the mobile app

          The first in the history of potatoes. Multilingual subscription.

          South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

          South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

          Steps to tackle potato cyst nematodes after granular nematicides

          Steps to tackle potato cyst nematodes after granular nematicides

          Study finds American diners are willing to pay more for meals that include potatoes

          Study finds American diners are willing to pay more for meals that include potatoes

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            The position of the potato producer has improved significantly in a demanding market

            The position of the potato producer has improved significantly in a demanding market

            Frito-Lay transforms California facility into showcase for sustainability

            Frito-Lay transforms California facility into showcase for sustainability

            “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

            “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

            Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

            Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

            Copying nature to help plants resist viruses

            Copying nature to help plants resist viruses

            The most popular potato news in the mobile app

            The first in the history of potatoes. Multilingual subscription.

            South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

            South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

            Steps to tackle potato cyst nematodes after granular nematicides

            Steps to tackle potato cyst nematodes after granular nematicides

            Study finds American diners are willing to pay more for meals that include potatoes

            Study finds American diners are willing to pay more for meals that include potatoes

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              The position of the potato producer has improved significantly in a demanding market

              The position of the potato producer has improved significantly in a demanding market

              Frito-Lay transforms California facility into showcase for sustainability

              Frito-Lay transforms California facility into showcase for sustainability

              “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

              “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

              Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

              Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

              Copying nature to help plants resist viruses

              Copying nature to help plants resist viruses

              The most popular potato news in the mobile app

              The first in the history of potatoes. Multilingual subscription.

              South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

              South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

              Steps to tackle potato cyst nematodes after granular nematicides

              Steps to tackle potato cyst nematodes after granular nematicides

              Study finds American diners are willing to pay more for meals that include potatoes

              Study finds American diners are willing to pay more for meals that include potatoes

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                The position of the potato producer has improved significantly in a demanding market

                The position of the potato producer has improved significantly in a demanding market

                Frito-Lay transforms California facility into showcase for sustainability

                Frito-Lay transforms California facility into showcase for sustainability

                “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                Copying nature to help plants resist viruses

                Copying nature to help plants resist viruses

                The most popular potato news in the mobile app

                The first in the history of potatoes. Multilingual subscription.

                South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                Steps to tackle potato cyst nematodes after granular nematicides

                Steps to tackle potato cyst nematodes after granular nematicides

                Study finds American diners are willing to pay more for meals that include potatoes

                Study finds American diners are willing to pay more for meals that include potatoes

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                  The position of the potato producer has improved significantly in a demanding market

                  The position of the potato producer has improved significantly in a demanding market

                  Frito-Lay transforms California facility into showcase for sustainability

                  Frito-Lay transforms California facility into showcase for sustainability

                  “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                  “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                  Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                  Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                  Copying nature to help plants resist viruses

                  Copying nature to help plants resist viruses

                  The most popular potato news in the mobile app

                  The first in the history of potatoes. Multilingual subscription.

                  South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                  South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                  Steps to tackle potato cyst nematodes after granular nematicides

                  Steps to tackle potato cyst nematodes after granular nematicides

                  Study finds American diners are willing to pay more for meals that include potatoes

                  Study finds American diners are willing to pay more for meals that include potatoes

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                    The position of the potato producer has improved significantly in a demanding market

                    The position of the potato producer has improved significantly in a demanding market

                    Frito-Lay transforms California facility into showcase for sustainability

                    Frito-Lay transforms California facility into showcase for sustainability

                    “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                    “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                    Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                    Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                    Copying nature to help plants resist viruses

                    Copying nature to help plants resist viruses

                    The most popular potato news in the mobile app

                    The first in the history of potatoes. Multilingual subscription.

                    South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                    South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                    Steps to tackle potato cyst nematodes after granular nematicides

                    Steps to tackle potato cyst nematodes after granular nematicides

                    Study finds American diners are willing to pay more for meals that include potatoes

                    Study finds American diners are willing to pay more for meals that include potatoes

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                      The position of the potato producer has improved significantly in a demanding market

                      The position of the potato producer has improved significantly in a demanding market

                      Frito-Lay transforms California facility into showcase for sustainability

                      Frito-Lay transforms California facility into showcase for sustainability

                      “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                      “Chip potatoes – imperial, but profitable!”Conversation with businessman Ilgvars Krumins

                      Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                      Restrain to exhibit its ethylene storage technology at potato trade show in Manitoba

                      Copying nature to help plants resist viruses

                      Copying nature to help plants resist viruses

                      The most popular potato news in the mobile app

                      The first in the history of potatoes. Multilingual subscription.

                      South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                      South Africa: No shortage of French fries after ‘anti-dumping’ ruling, sufficient supply of fresh potatoes

                      Steps to tackle potato cyst nematodes after granular nematicides

                      Steps to tackle potato cyst nematodes after granular nematicides

                      Study finds American diners are willing to pay more for meals that include potatoes

                      Study finds American diners are willing to pay more for meals that include potatoes

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                      Potatoes News

                      The Little Potato Company Unveils New Packaging

                      September 23, 2020

                      EDMONTON, ALBERTA, CANADA – Fresh and natural—an approach consumers and the industry have been following after for quite some time now. This outlook has not only brought a deeper focus on the product but on the packaging as well, and The Little Potato Company is keeping both in perspective. I tapped Janet Burton, Vice President of Sales, to discover more about the potato provider’s latest packaging debut.

                      Janet Burton, Vice President of Sales, The Little Potato Company

                      Janet Burton, Vice President of Sales, The Little Potato Company“We are excited to announce that we have brand new packaging for our 1.5 and 3 lb bagged product line. With this next evolution of packaging, we’re showcasing our fresh Creamer potatoes better than ever before,” Janet tells me. “Our new, fresh, down-to-earth packaging makes it easier to navigate our range of unique varietals on retail shelves thanks to the bold colors, larger freshness windows, and less plastic use.”

                      Optimized for consumer appeal, the bags have a smaller footprint so more bags can be displayed per linear foot both for on-shelf or in secondary placements to drive incremental sales. The bags can be displayed standing up or laying down, ensuring consistent brand impact and further brand blocking opportunities while the bright, showstopping colors and uniformity across the lineup provide quick and easy recognition leading to a positive shopping experience for consumers.

                      The Little Potato Company is taking a closer look at its products and presentation, recently debuting a new look for its packagingThe Little Potato Company is taking a closer look at its products and presentation, recently debuting a new look for its packaging

                      Right now, the Boomer Gold, Blushing Belle, Terrific Trio, and Dynamic Duo varietals are already shipping in many regions in 1.5-lb offerings with the 3-lb line expected in mid October. The Little Potato Company’s specialty line will be in-market starting in November with some exciting new varieties to follow.

                      As consumers are shopping more mindfully, category experts like The Little Potato Company are anticipating those needs, specifically the desire to reduce plastic. The new packaging aims to cut down that plastic use by utilizing 23 percent less plastic in each bag. The larger window on the front and bottom of the pack allows consumers to see the potatoes while the matte finish provides easier readability, with both recipe links and basic cooking instructions on the back.

                      Optimized for consumer appeal, Little Potato Company's new packaging has a smaller footprint so more bags can be displayed per linear foot both for on-shelf or in secondary placements to drive incremental salesOptimized for consumer appeal, Little Potato Company’s new packaging has a smaller footprint so more bags can be displayed per linear foot both for on-shelf or in secondary placements to drive incremental sales

                      “We added a beautiful plated recipe shot, making the bag more visually appealing while demonstrating the versatility and ease of preparing our Creamer potatoes,” Janet continued. “However, we’ve kept some things the same, such as our great, reinforcing message from Angela Santiago, our CEO and Co-Founder, and the same UPC for easy transition from old to new packaging.”

                      Not one to leave retailers waiting, the grower is also planning on launching its 3-lb Holiday Blend again just in time for the busy promotional season. This year, the company is bringing a new, on-pack $5,000 cash consumer sweepstakes. The Holiday Blend Sweepstakes will be promoted through the company’s social channels and digital marketing starting October 29 through to the end of the holiday season.

                      With a vision as clear as its packaging, The Little Potato Company is a mainstay on retail shelves and a category mover as the holiday season approaches. Act fast to get in on the action.

                      source: andnowuknow.com

                      Everyone, everywhere deserves to have healthy, great food. Potatoes are a gift. They are the easiest, most nutritious, hardiest vegetable in the world.
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                      In the Trenches: The illogical decrease of potato displays

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