Announced today, Canadian telecom company Telus launches Telus Agriculture. With a footprint in more than 50 countries, the new business is aiming to bring a new level of digitization to agriculture and connect all participants in the agricultural value chain. “TELUS Agriculture is tackling agriculture and agri-food’s complex data management challenges by linking systems together in new ways. Connecting the value chain and building solutions that make it convenient and valuable to shift to digital, and help our customers drive industry-wide profitability while delivering better, healthier products to the consumer,” Francois Gratton, EVP and Group President Telus and Chair Telus Agriculture said in a news release.
The company has acquired the following:
- AFS Technologies – Florida, USA – Comprised of AFS, Exceedra and Ignition, a global leader in supply chain management, and sales and distribution
- AGIntegrated – Pennsylvania, USA – Seamless API integration
- Agrian – California, USA – Unified management platform for precision, agronomy, sustainability, analytics and compliance
- Decisive Farming – Alberta, Canada – Precision agronomy and farm management expertise
- Farm At Hand – British Columbia, Canada – Simplified farm management software
- Muddy Boots – Ross-on-Wye, United Kingdom – Farm-to-food traceability and supply chain management
- TKXS – North Carolina, USA – Custom data and program management
Additionally, the company has a partnership with BASF in Hummingbird, a imagery analytics groups based in the United Kingdom. Thad Armbruster, CEO, TKXS, began his career in agriculture at XSAg, which since became TKXS.
“Telus Agriculture is about enabling a digitization of the agricultural supply chain—it’s what a telecom company is good at, at its roots–connecting data and linking parties together,” Armbruster says. Armbruster notes for ag retailers, they already work with at least one of the companies Telus has acquired. “We have more arrows in our quiver than ever before to enable these conversations. We are bringing more assets to bear to solve the challenges you are facing today,” Armbruster says.
