Beyond the Commodity: How Value-Added Innovation Drives Premium Brand Growth in the Potato Sector
In a marketplace often dominated by price competition and bulk commodity sales, the strategic moves of a consumer-facing brand can ...
Tag: brand differentiation
Hungritos: Pioneering the Frozen Snack Market with Innovative Design Solutions
Iscon Balaji Foods transitions from B2B to B2C with Hungritos, a new frozen snack brand. The Elephant team designed a ...
