Sorma Group announced it is introducing a fruit and vegetable packaging that is 100% paper-based and therefore completely recyclable. The models boast an innovative and distinctive component compared to those currently available on the market: they are equipped with a window made of a cellulose mesh, which enables the product inside to “breathe”, prolonging its shelf life and ensuring excellent visibility.
“With this new packaging line, we are enhancing and completing our range with a focus on environmental sustainability and we are meeting the demands of consumers who are paying increasing attention to this issue,” explains Andrea Casali, sales director for Italy at Sorma Group. “Indeed, we have been constantly moving in this direction for several years: from the single-material recyclable plastic line, which we have gradually made 60-70% lighter, to the innovative Sormapeel line that we patented and launched on the market at the start of this year, […] and finally the packaging made of 100% compostable material introduced last autumn.”
Sorma Group’s paper packaging will be available in five standard models: “PaperPillow”, with or without a finger grip, “PaperStandup”, also with or without a handle, and PaperVertbag. Every version is made of 100% paper certified by FSC (Forest Stewardship Council) and features a cellulose viscose mesh “window” allowing the product to breathe and enabling consumers to check its quality.
Another key advantage is the new material’s adaptability to packaging machines. The company says it will be possible to use the paper on the SBU model of Sorma packaging machines, by applying a simple kit, therefore without the need to purchase special paper processing machines, resulting in significant cost savings.
