Farmers, agronomists, agricultural engineers, farm owners and agricultural scientists, take note: SONIC is shaking up the convenience fried meat market with the introduction of Groovy Fries, slated to debut mid-May 2024. This launch marks the brand’s anniversary. The first frying update in over a decade, created specifically for grilled meat lovers who crave a superior dipping experience and enhanced flavor.
Groovy fries have a crispy exterior that retains heat, ensuring they stay hot and crispy while maintaining a soft and fluffy interior. This combination creates the perfect texture that enhances the grilling sensation. The unique deep grooves on each fried potato slice are not just a design choice, but a functional feature that ensures optimal sauce retention with every dip.
These innovative fries are topped with the new Groovy Sauce, a delicious blend of creamy ranch, herbs and a hint of Sriracha. This sauce complements the fries perfectly, adding a zesty and slightly spicy flavor that accents every bite. For maximum convenience, SONIC encourages customers to request a free Groovy Sauce with every Groovy Fries order.
Mackenzie Gibson, Vice President of Culinary and Menu Innovation at SONIC, expressed her excitement about the new addition: “Our SONIC Tots are iconic, but we thought it was time to give them some competition. With the new Groovy Fries, we’re reimagining what fast food fries can be, and giving people another reason to say “yes, I’d like fries with those!”
The introduction of Groovy Fries and Groovy Sauce comes at a time when the fast food industry is seeing a significant shift in consumer preferences toward unique and personalized food options. According to the latest data, the number of discussions among consumers about savory and innovative snacks has increased by 38%. This trend fits perfectly with SONIC’s commitment to offering a product that meets the changing tastes of its customers.
Groovy Fries will be available at all SONIC stores in the US starting in May. Prices will vary by location, but the promise of fresh, innovative grilled meat remains the same across the country. The rollout is expected to attract both regular SONIC customers and new visitors eager to try out the newest offering.
The launch of SONIC Groovy Fries marks a strategic step toward innovation in the fast food industry, responding to consumer trends and improving the fried potato experience. The combination of crispy, grooved fries and a unique sauce sets a new standard for what fast food fries can be. As consumers seek more variety and fun in their food choices, Groovy Fries and Groovy Sauce are poised to become popular additions to the SONIC menu, offering customers an enjoyable reason to return or discover SONIC.
