Increased sales volume and lower prices drive higher consumer demand for potatoes in the U.S.
Retail Potato Sales Rise in 2024
In 2024, retail potato sales in the U.S. saw a significant increase, growing by 3.1% in volume and 0.7% in revenue, reaching 14.4 billion pounds and $18.2 billion, respectively. The average price declined by 2.3%, boosting consumer demand.
Higher Sales Volume and Lower Prices
- Fresh potato sales volume increased by 3%, reaching 4.4 billion pounds, while revenue declined by 4.9% to $4.07 billion due to a 7.7% price drop.
- A larger potato harvest in 2023 contributed to the increased supply, leading to lower prices and higher consumption.
Consumer Preferences and Purchase Planning
- Over 90% of potato purchases are pre-planned, according to Potatoes USA research.
- Freshness and quality are consumers’ top priorities, followed by price.
- 80% of buyers know in advance which type of potato they intend to purchase, emphasizing the role of meal planning in shopping decisions.
Shift in Packaging Preferences
- Retailers have traditionally favored 5-pound bags, but demand for larger packages is growing.
- Sales of 10-pound bags increased by 4.6%, indicating that consumers are looking for better value for their money, especially amid inflation concerns.
Growth in Various Potato Product Categories
- Potato chips sales grew by 2.5% in volume and 2.1% in revenue, reaching 5.3 billion pounds and $8.8 billion, respectively.
- Frozen potato sales increased by 4.5% in volume and 3.18% in revenue, totaling 2.5 billion pounds and $3.3 billion.
- Refrigerated, canned, instant, and ready-to-eat potato products also saw gains in both volume and revenue.
