Date: Wednesday April 19, 2023 – 11:00am EST (Canada/USA).
Title: Changing the Conversation about Potato Nutrition.
Please join the World Potato Congress Inc. in welcoming our April webinar panelists from Potatoes USA : Blair Richardson, President & CEO, and Kim Breshears, Chief Marketing Officer, Potatoes USA.
Webinar Summary:
Join us for a presentation on how Potatoes USA is changing the narrative about the healthfulness of potatoes. The journey began by analyzing the public dialogue about health and wellness and the potato’s attributes to identify one true lifestyle benefit. By creating a moment of re-evaluation, consumer perceptions about the potato’s role in a healthy lifestyle continue to improve. Don’t miss out on this informative presentation to learn how the power of potatoes is fueling performance.
Presenters:
Blair Richardson serves as CEO and President of Potatoes USA. Mr. Richardson actively engages in issues of importance to the potato industry and is passionate about proactively protecting and defending the reputation of the potato. He is a strong proponent of aggressive advocacy and marketing tactics. Before Potatoes USA, Blair served in similar positions with other private and industry organizations and has been an active farmer of almonds and cherries. He served as CEO/Partner of a large grower/packer/sales company specializing in fresh stone fruit, grapes, and citrus and worked in the California cotton industry.
Kim Breshears serves as Chief Marketing Officer for Potatoes USA. Ms. Breshears is passionate about delivering results, strategic planning, market research, program development, and financial stewardship. For over 30 years, she’s led integrated marketing and branding initiatives for numerous industries, including produce, online search, tourism, home building, telecommunications, home furnishings, and high-tech industries. At Potatoes USA, she oversees the strategic planning, development, and execution of the organization’s global marketing and communications initiatives.
Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/WN_BY1A1a3yRPyyuOwpkhIqug
After registering, you will receive a confirmation email containing information about joining the webinar.
Please join us for May 2023 World Potato Congress Webinar: A UNECE panel discussion.
In case you missed any of our previous webinars, please visit our website www.potatocongress.org
where you may view past World Potato Congress webinars.
Save the date! Australia Congress is June 23-26, 2024. Registration links coming soon.
Thank you to these World Potato Congress Sustaining Partners for their support of WPC educational webinars and global initiatives. To learn how you might become a WPC Sustaining Partner please reach out to info@potatocongress.org
