The latest Pringles new digital campaign „AR you ready?”, supported by the company’s activation Team DACH, as well as their partners’ ACNE/Deloitte and Demodern, set a turning point in the complex German market: Augmented Reality technology that turns the Pringles packaging into a mini gaming console.
“The democratization of the brand experience: Anyone with a smartphone can play along. That’s not only innovative but also courageous. Gamers are given what they love most – a game! But also, all other snacking and especially soccer lovers can look forward to an exciting game. The mechanics: Scan the can or the QR code on the can with your smartphone and off you go: digital goal wall shooting on each can, – it’s a soccer game in which the user has to unleash six newly created 3D characters – analogous to the six most popular flavors,” ACNE representatives wrote on their campaign webpage.
ACNE’s experts also mentioned that in each can of the six most popular Pringles flavors, a newly designed 3D Collectible is caught, which the user has to unleash.
“Together the six are the Pringles family: the grumpy original coach, the power referee, the highly concentrated goalkeeper, the elegant player’s wife, the crazy Pringles saleswoman, and the euphoric fan father. Whoever manages to free the 3D Collectible from its captivity can save and pick it up and will automatically enter into a raffle. The prize: one of the limited edition 15-centimeter 3D-printed figures as a collector’s item,” the press release shows.
A source: https://www.potatobusiness.com
