Kellogg Company, the parent corporation which owns the Pringles brand, has announced a brand-new product for this summer: Pringles Wavy Pineapple Habanero.
According to the company, this Pringles innovation is inspired by tropical destinations, such as Mexico and Hawaii and combines the sweet and tangy pineapple aroma with smoky habanero peppers. The new Pringles is extra crunchy, due to its thick, wavy and crisp texture and is meant to attract all consumers who are looking forward to the summer and are interested in new flavor experiences.
“We love epic flavor combinations at Pringles, and these new tropical-inspired crisps are no exception. The sweet and spicy flavor will have snackers in vacation mode all summer long, making backyard grills and local beach trips feel like a getaway,” said Gareth Maguire, senior director of marketing for Pringles.
Moreover, Pringles is giving fans the chance to win a tropical escape to either Hawaii or Mexico. After purchasing a can of the Pringles Wavy Pineapple Habanero chips, fans can enter for a chance to win a trip by taking a picture of their receipt and uploading it to Kellogg’s Family Rewards by October 14, 2021. You can find the official rules here.
This is not the first innovation for Pringles this year, as previously reported by Potatoes News. Several different Pringles flavors have already been launched by the company.
Pringles Wavy Pineapple Habanero are available for a limited time in the US, at Walgreens and Duane Reade stores and online, while supplies last.