Looking to achieve a greater access to european markets, as well as to develop global strategies to increase the market share
The Spanish company leader in its sector, Potatoes Meléndez, has closed an agreement with Pom’ Alliance to make the jump to the French market. Thus, both companies will join efforts through this alliance. This collaboration between leading companies in neighbouring countries will allow Potatoes Meléndez gain bargaining power in the community markets, as well as to develop comprehensive strategies that will increase their international market share.
The agreement with Pom’ Alliance, a leader in the sector of the potato in France, represents a key step for the Spanish Meléndez, which, soon to be joined by new breaks international. With this, Potatoes Meléndez pisa firm in Spain and gains momentum to continue your path as a reference in its sector in Europe.
In the words of Javier Melendez, CEO of Potatoes Meléndez: “Our company, true to his philosophy and to his purpose for offering quality product throughout the year, makes clear his ability and his international ambition through this leap business to a key european country. We are grateful for the confidence shown by Pom’ Alliance, of his hand and establishing synergies planned, we will make great achievements.”
By your side, Marc Morellato, director General of Pom’ Alliance, added, “this alliance is subscribed within the strategy of internationalization of Pom’ Alliance. Beyond the projects, the people, the philosophy and the culture of the company. In this sense, this partnership unites the values of both companies and we are lucky to share the same vision of the sector and its development”.
Thus, the globalization strategy of Potatoes Melendez continues its development under the general lines that mark your performance in our country. The company, which already reaches a market share of 20 per cent in Spain, he has worked with more than 500 farmers and distributes close to 180,000 tonnes of potatoes a year thanks to the efforts of its 370 employees and the hand of 12,000 indirect workers.
Potatoes Meléndez
Potatoes Melendez is the company of valladolid leader in the sector of the potatoes fresh with the 20% of market share in Spain. Are dedicated to select, pack and distribute the best potatoes. Sold about 180 million kilograms of potato and closed the year 2021 with more than 90 million euros in turnover. Today, with a team top 370 professionals and with more than 500 farmers subscribed to your Plan Agriculture.
During 2022, and under his powerful strategy for digitization, Potatoes Meléndez will complete the construction of its new factory automated and digitized 21.600m2, a plant which is positioned as a reference in the sector at european level through the latest technology and based on maximum efficiency.
This project, in which Meléndez has invested more than € 32 million, involves the digitization of culture, the use of green energy and reduce the use of plastic containers and packaging, as well as an efficient use of water in the face to the reduction of their water footprint.
The mission of Potatoes Meléndez is to get the consumer to have the best experience of taste and texture identical and unique for the 365 days of the year.
Pom’Alliance
Pom’ Alliance is a company specialized in potato fresh, and belonging to the cooperative group NATUP. The company sells annually 370 000 tonnes, of which 50 per cent of volume of export. Pom’ Alliance have agreements with 270 producers in the five major regions of production of France.
