Enhancing Potato Cultivation and Innovation in the Iberian Peninsula
In a move signaling further commitment to the potato industry, Pepsur Marketing announced the establishment of its new venture, Pepsur Portugal SL, on May 8, 2024. Building upon over two decades of successful operations in Portugal, the company aims to bolster its presence and contribute to the advancement of potato cultivation in the region.
The decision to launch Pepsur Portugal SL underscores Pepsur Marketing’s dedication to continuous growth and development. With a legacy of pioneering research and innovation in potato breeding, the company is poised to leverage its expertise to introduce new potato varieties tailored to the needs of farmers and consumers alike.
Pepsur Portugal SL will operate as a hub for research and development, focusing on the creation of high-yielding and disease-resistant potato cultivars. By collaborating with local farmers, agronomists, and agricultural stakeholders, the company seeks to address emerging challenges in potato production while capitalizing on opportunities for sustainable growth.
The establishment of Pepsur Portugal SL not only strengthens Pepsur Marketing’s foothold in the Iberian Peninsula but also reinforces its commitment to fostering agricultural innovation. Through strategic partnerships and investments in state-of-the-art facilities, the company aims to accelerate the pace of genetic improvement in potato breeding, ultimately enhancing the competitiveness of the potato industry.
As Pepsur Portugal SL embarks on this new chapter, it remains dedicated to upholding the highest standards of quality, integrity, and environmental stewardship. By harnessing the power of science and technology, the company is poised to shape the future of potato cultivation, delivering value to stakeholders across the agricultural value chain.
