With all of our retail and food service partners, MountainKing Potatoes tries to take the same approach that Cary used to build his business. By understanding our customers and constantly studying evolving consumer trends, MountainKing Potatoes is proud to offer the world’s best tasting potatoes.
Legend has it that upon arriving in the port city of Galveston, Texas, newly minted American Hymie Hoffman saw some loose, overripe bananas on the docks about to be thrown out. The intrepid young immigrant asked the captain of the ship the bananas had come in on if he could have them. He left the docks with his supply and started pushing a cart up and down the streets of Galveston, selling bananas.
“Today, we sell everything from A to Z, from asparagus to zucchini squash,” says Hymie’s grandson Cary, who owns and operates MountainKing Potatoes. “Our customers include grocery stores, restaurants, country clubs, hotels, hospitals, all types of foodservice. If it’s a fresh fruit or vegetable that people consume, we probably sell it. But our biggest thing is potatoes.”
In 1973, Hoffman purchased a produce company on Houston’s Produce Row and began what has become an illustrious career as a wholesaler. In 1985, a neighbor on Produce Row was looking to sell his potato distribution business. Hoffman bought the facility and became a potato salesman. In the beginning, the foundation of the potato business was rooted in traditional russet potatoes. But as the ’80s transitioned into the ’90s, MountainKing began hearing from some its restaurant customers about newfangled potatoes with yellow flesh.
The problem was, those chefs wanted more yellow potatoes than were currently on the market. None of MountainKing’s contracted growers, most of them in Colorado’s San Luis Valley, had ever grown anything but russet varieties. The company was not in the business of farming, but in a matter of a couple years, found itself growing Colorado’s first yellow potatoes for the fresh market.
“That first harvest, we yielded more Yukon Golds than we knew what to do with,” says Hoffman. “The chefs who were wanting them didn’t want that many.”
So MountainKing Potatoes reached out to grocery store chains, first in Texas, then expanded distribution from its home base. Today, the company is a premier distributor of yellows, with its Butter Gold- and Butter Red-branded potatoes in grocery stores across the country. MountainKing’s 10,000 acres of farmland in Colorado now produce yellow, red, fingerling and creamer varieties; it contracts other growers in Colorado, Kansas and West Texas to fill its needs for russets, reds and round whites.
“What we’ve learned,” says Hoffman, “is that if you have something with a different taste and flavor—and if you can grow it commercially and make it affordable, your customers will buy it.”
- Amidst calls for social distancing, the temporary elimination of restaurant in-room dining and other measures, families have rediscovered the versatility and value of fresh potatoes, a trend that has MountainKing Potatoes stepping up its social media presence to best align with its grocer partners.
- “We’ve seen a huge spike in all our varieties,” said John Pope, MountainKing’s VP of sales and marketing. “In times like these, shoppers gravitate to simplicity, ease of preparation and products that help stretch their dollar.”
- As value, versatility and ease of preparation remain top of mind among those focused on meal preparation during the stay-at-home orders, MountainKing Potatoes is ramping up its social media efforts to remind shoppers of the healthful benefits of fresh potatoes. The company’s initial Facebook and Instagram campaign touts “more energy-packed than any other popular vegetable” and “more potassium than a banana.” Campaigns will be launched geographically to announce specific retail availability.
- “Our sense is the message will strike a chord with shoppers who may have otherwise looked past fresh potatoes in lieu of another side dish option,” Pope said.
- He added MountainKing Potatoes currently has ample supplies of its Steakhouse Roasters, the slender, thin skin, tubular-shaped fresh potatoes variety that require no peeling and cook up fast to create steakhouse-quality, oven-baked wedge fries.
- The Texas-based company also continues to fill orders of its smaller, pre-sized, Baby Golds.
