As the growing season reaches its peak in Pakistan, anticipation is mounting for the imminent potato harvest. According to Meijer Potato, a leading player in the industry, their ‘Sound’ variety is emerging as a standout performer. With its exceptional robustness and stress resistance, ‘Sound’ promises a bountiful yield, particularly well-suited for cultivation in diverse soil types, from light sandy to heavy clay. The versatility of ‘Sound’ underscores its potential to thrive in varied agricultural conditions, reaffirming its status as a top choice for farmers seeking reliable and high-quality potato varieties. With the hashtag campaign #buildingonpotential and #soundgetsaround, Meijer Potato highlights the remarkable attributes of ‘Sound’, emphasizing its resilience and widespread appeal within the industry.