McCain Foods has secured Resson’s predictive crop intelligence portfolio, an analytics technology firm that improves farming efficiency. Resson’s vision-intelligence-based technologies use field data imagery to help farmers make better decisions, resulting in increased productivity from every acre of land.
“The acquisition is pivotal to McCain’s innovation agenda and our ambition to use digital technology to transform agriculture. The technology provides productivity enhancement to farmers and food processors by leveraging actionable insights from their field data to make predictive decisions that improve long-term yields and profitability,” Jillian Moffatt, Chief Technology Officer, McCain Foods Limited said.
McCain has been working with Resson for the past nine years as an early investor in digital agriculture technologies to develop algorithms that forecast farm yields based on the assessment of potato fields and crop development using remote sensing technologies. This acquisition will give these technologies scale as McCain expands the service by investing in its growth and collaborating with Resson’s current customers to help growers and food processors manage crop production more efficiently.
“As these impactful technologies move to McCain, we are pleased to have a partner who will help farmers continue to modernize their operations. At Resson, we will continue to develop technologies for detecting pests, disease, and other crop metrics based around smart camera technology to work with farmers to understand how we support them with useful products and services,” Mike Morris, CEO, of Resson, added.
Resson’s team, which currently manages the predictive crop intelligence portfolio, will join McCain and form the foundation of a newly formed business unit within the company as a result of the acquisition. The team will continue to collaborate with food processors and farmers to provide useful field and crop information.
“Digital technologies unlock the potential to revolutionize agriculture by helping farmers work more efficiently and sustainably. Resson’s data-driven insights can help enhance environmental performance and McCain is committed to supporting farmers in their efforts to adopt them,” Philippe Thery, Global Chief Agriculture Officer, McCain Foods Limited declared.
Resson’s technologies will advance McCain’s commitments to regenerative agriculture through smart and sustainable farming practices. The acquisition feeds into McCain’s purpose with sustainability at the heart of producing delicious, planet-friendly food.
