Lay’s Fresh 4D marks the first time consumers will taste Lay’s chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made.
During both weekends of the Coachella festival, the attendants can experience Lay’s through Lay’s Fresh 4D, a tasting experience at the exclusive Lay’s “Potadomes”, and the multi-sensorial Lay’s Lounge.
“Inside the […] “Potadomes” in the Coachella campgrounds, fans can partake in a reservation-only, seated four-course tasting experience. They’ll be the first consumers to ever experience Lay’s potato chips in their freshest form, with potato chips served less than 24 hours after they are made. These Lay’s chips will be made from more than 220 kg of Lay’s proprietary, 100% sustainably sourced, West Coast-grown potatoes sourced from Lay’s agriculture partner farms as part of Frito-Lay’s commitment to promoting sustainable farming,” according to a recent press release.
The organizers added that the festivalgoers who can’t secure a coveted reservation at the Lay’s Fresh 4D “Potadomes” can visit the Lay’s Lounge – an interactive, walk-up sampling room decked out in the classic Lay’s yellow and located in the General Admission area. Within the Lounge, fans can taste three elevated bites that are an ode to the familiar Lay’s flavors consumers know and love.
Several chip flavors consumers know and love, like Lay’s Classic, Lay’s BBQ, Lay’s Limon, Doritos Nacho Cheese, and Cheetos Flamin’ Hot, will make their debut in 100% commercially compostable packaging on the Coachella campgrounds with clearly marked compost bins throughout for consumers to properly dispose of the bags. The bags are for commercial composting facilities only and are made from 85% renewable plant materials. The raw-material production for these films produces approximately 60% lower greenhouse gas (GHG) emissions than traditional snack bags.
