Lay’s recently announced that the company’s creative team formulated the limited-edition line of Lay’s Golden Grounds chips by pulling soil directly from NFL stadiums and fields across the country.
“Under the careful watch of Frito-Lay farmers, they mixed the soil into separate parts of the potato field to make chips infused with the grounds and the glory of each NFL team. The limited-edition bags also feature keepsake packaging decked out with NFL team colors and logos. Lay’s is also announcing its return to the Super Bowl advertising stage after 17 years,” according to the recently released announcement.
Based on Stacy Taffet, vice president of marketing, Frito-Lay North America, recent media statements, Lay’s is all about bringing joy to the fans.
“We know there’s nothing that brings a smile to football fans’ faces more than cheering for their favorite team at their home field. The limited-edition chips are our way of celebrating fans that stand by their teams through victory, defeat, and everything in between. I can’t think of a better way to kick off our journey back to America’s biggest stage with Lay’s return to Super Bowl, where we’ll look to spread even more joy with delicious game-day snacks and an incredible new commercial we’ll unveil soon,” she added.
To kick off Golden Grounds, Lay’s enlisted the help of one of the most legendary NFL players to ever step foot on the field, Jerry Rice. With 20 seasons under his belt, his love for the game runs deep, which is why he and Lay’s are teaming up to honor the game and bring this one-of-a-kind experience to life.
“Game days were some of the most exhilarating and challenging times, and as a player, you grow a special bond with the fans that cheer you on and wear your number on their shirt. That type of loyalty and support is what makes football such a great sport, and that’s why I’m excited to partner with Lay’s to share the heart and soul that went into Golden Grounds,” Rice mentioned.
