Lay’s Dill Pickle Chips are coming back to Subway locations for a short time. Fans who spend USD15 or more at Subway on DoorDash before taxes and fees can receive a free bag of Frito-Lay snacks, including Lay’s seasonal Dill Pickle potato chips.
“Lay’s Dill Pickle Chips have always been a fan-favorite, but there is no denying that the love for all-things pickle has taken off. As a brand that embraces fun, Lay’s seized the opportunity to lean into the pickle-craze with our always-game partners at Subway,” Scott Finlow, Chief Marketing Officer at PepsiCo Foodservice declared.
Along with this pairing, Lay’s and Subway are also launching the #pickleballislife sweepstakes, which will give one lucky pickleball enthusiast free Subway sandwiches (with pickles!) and Frito-Lay snacks, including Lay’s limited-edition, flavored Dill Pickle potato chips, for a year. This will help them improve both on and off the court.
From Monday, November 14 to Monday, November 21, pickleball players can participate by uploading a picture or a video of themselves playing their finest game to TikTok or Instagram with the hashtags #pickleballislife, #layssubwaypickle, and #sweepstakes. A winner will be chosen at random. No expenditure is required.
Eli Manning, the Super Bowl MVP and aspiring pickleball player, is working with Lay’s and Subway to determine the country’s biggest fan of all things pickle in the #pickleballislife contest.
“It seems like everyone is getting into pickleball these days – including me! After retirement, I played a lot of tennis and paddle tennis, and I’m continuing that paddle sports trend by becoming a recent convert to pickleball. I’ve seen first-hand how creative the Frito-Lay and Lay’s team can be, and this celebration of their Dill Pickle Chips returning to Subway does not disappoint,” Manning concluded.
A source: https://www.potatobusiness.com
